Digital Marketing Tips for Tradies in Canberra
As a busy tradie, you probably don’t have time to research the ins and outs of digital marketing in Canberra. However, you’re likely to recognise the importance of digital marketing in growing your business. On this page, we provide a rundown on the digital marketing options available to Canberra tradies.
Website
You may already have a website that provides your business with a digital marketing presence in Canberra. At the very least, your website should clearly describe your business and its services. Many simple yet effective websites have four pages: Home, About, Services, and Contact. However, the real challenge for any business website is to rank on Google, which involves SEO (see below).
If you need a website built, please check out our page on choosing a web designer in Canberra.
SEO
Search Engine Optimisation (SEO) is about making a website “search-friendly” so it ranks higher on Google search results. SEO involves several “on-site” and “off-site” techniques, including content writing, keywords (the words and phrases people search for), backlinks (links from other websites), and website optimisation (technical). SEO is an essential part of digital marketing in Canberra.
For a better understanding of SEO in Canberra, please click here.
For further information on website content writing in Canberra, please visit the Smart Words page.
Directories and Backlinks
Online business directories are perfect for cheap (often free) marketing exposure and backlinks. Just be prepared to provide your email address and receive advertising emails in return. Many online directories in Australia employ a “freemium” business model – providing the choice between a free and paid service. Online directories are a cheap and easy form of digital marketing in Canberra.
To help get you started, the following online directories and social media platforms provide free or inexpensive business listings and backlinks:-
Facebook
Instagram
YouTube
Gumtree (business section)
Yellow pages
True Local (https://www.truelocal.com.au/)
Local Search (https://www.localsearch.com.au/)
Australia 247 (https://www.australia247.info/)
Service Dot Com (Service.com.au)
Apple Maps Connect (https://businessconnect.apple.com/)
Bing Places (https://www.bingplaces.com/)
Hotfrog (https://www.hotfrog.com.au/)
Start Local (https://www.startlocal.com.au/)
Three Best Rated (https://threebestrated.com.au/)
LinkedIn
Google Business Profile
Every tradie in Canberra should consider a free Google Business Profile (formerly known as Google My Business). A Google Business Profile is the gateway to appearing on Google Maps – a service used by many local consumers. The potential downside of a Google Business Profile is that disgruntled customers can post negative reviews, though there are ways to manage this.
To create a Google Business Profile, please visit: https://www.google.com/intl/en_au/business/.
Google Ads
Google Ads is a well-known form of pay-per-click (PPC) digital advertising that many Canberra tradies use to generate business leads. If you decide to use Google Ads, you’ll be charged every time somebody clicks on your ad. Google Ads isn’t necessarily cheap, as you have to “bid” for the high-ranking keywords in your industry and location. Just remember to set a campaign budget limit.
For more information on Google Ads, please visit: https://ads.google.com/intl/en_au/home/.
Facebook, Instagram, and LinkedIn
As social media platforms, Facebook, Instagram, and LinkedIn are ideal for digital marketing in Canberra. A free business page or account can be established on all three platforms. Facebook is arguably the best social media platform for tradies to generate immediate business; however, all three platforms are perfect for generating quality backlinks to your website.
Final Thoughts
If you’ve read this far, you’re aware that digital marketing is crucial in the long run. Just remember that digital marketing needn’t cost a fortune (you can do a lot yourself). Also, exercise caution if you’re asked to sign a contract for ongoing digital marketing services in Canberra: once established, many digital marketing activities require minimal maintenance.
"Seeking Value is Smart"
The content on this page was written by Smart Words - www.smartwords.com.au